It’s been a huge year for ethical fashion and no organisation understands that quite like F.A.K.E. (Fashion for Animal Kingdom & Environment). The newly founded vegan fashion platform launched just this year and already they’ve hosted pop-up events, movie screenings and even an ethical Halloween event.
The platform, which has pledged only to promote vegan and ethical designers, is now attempting something highly ambitious: a pre-Christmas/ pre-Chanukah pop-up event held simultaneously in Los Angeles, Paris and Tel Aviv, from December 5-8.
More than 50 clothing and accessory designers are planning on presenting their collections. For some independent brands, this is going to be the first opportunity to properly expose their work. Participating designers will also have the option to send their items to be presented in pop-ups in the partnering cities – either LA, Paris or Tel Aviv.
The F.A.K.E. Movement was founded by animal rights activists and founders of the Parisian brand Arsayo (an innovative eco-friendly city backpack), Jonathan and Ary Ohayon. In only a couple of months they have succeeded in creating a successful platform for FAKERS, providing a thriving network for designers pursuing a cruelty free and transparent agenda to present their brands to the world.
Jonathan Ohayon, co-founder of the F.A.K.E. Movement said: “The fashion industry is one of the top polluters in the world. It does more damage to the environment than all the international flights and maritime traffic combined. It is a worldwide issue; therefore, we need to support each other from around the globe and brainstorm, learn, network, collaborate, educate each other.”
For the upcoming global pop-up event, the founders have joined forces with Tel Aviv based Viktoria Kanar, Founder & CEO of GeekChicTLV, a production company that specialises in conceptual fashion events and promotes innovative technologies and other solutions to help fashion and textile companies to transition into a sustainable framework.
The production of the event comes at a time when more and more leaders in the fashion and textile industry are beginning to understand the importance of cruelty free, transparent and ethical agendas due to the demand from customers for alternatives to common materials.