Top celebrities back calls to go vegan for 24 hours
TV and radio personality Fearne Cotton is joining a host of celebrities today in backing calls for Britons to go vegan for 24 hours on World Vegan Day...
Vegan charity Viva! is asking social media users to avoid animal-based products on 1 November in a bid to highlight the environmental damage done by livestock farming.
Social media users are being invited to post a short video message explaining why they have been inspired to #GoVegan24.
#GoVegan24 is the brainchild of vegan charity Viva!. The charity believes animal farming is at the heart of the climate crisis and destruction of nature.
In a press conference, Cotton said: “For many people who find giving up animal-based products difficult, #GoVegan24 gives them a perfect way of exploring the benefits of veganism.”
Campaigners say going vegan is the single best thing you can do to reduce your impact on the environment.
Also backing the calls to go vegan for 24 hours include singer-songwriter Gabrielle Aplin, and fitness bloggers Zanna Van Dijk and Stefanie Moir.
Viva! Founder and Director Juliet Gellatley said: “Our once-pristine natural world is disappearing before our very eyes. Wildlife is under huge threat from livestock farming and overfishing.
“We’re calling on people who might not have felt they can commit to going vegan full time to try it for 24 hours on World Vegan Day on 1 November.”
“I’m certain they won’t be disappointed,” the campaigner added.
Singer songwriter Gabrielle Aplin said: "We can all play a part now in halting wildlife extinctions. #GoVegan24 is a first step on that journey.
"I went vegan because I realised that eating and wearing animals affects everything — from the environment to health and poverty. We can each levy our consumer power to do our part for the world. #GoVegan24 is your first step on that journey."
Though the organisers of World Vegan Day are mainly focused on the dietary choices campaigners can make, 1 November could also be a great time to showcase the leaps and bounds being made in vegan fashion and cosmetics. Hopefully, Cotton and other celebrity patrons of Viva! - such as Martin Shaw, Heather Mills, Peter Egan, Jenny Seagrove, Sarah Jane Honeywell, and Jerome Flynn - will also come out in support of the radical changes being made to the fast fashion industry.
For more information visit viva.org.uk