4 ways to create a jewellery capsule collection to beat fast fashion

Fast fashion and a throwaway culture are having a serious impact on the environment. But, by gathering a few classic pieces of jewellery that you can wear time and time again, you can cut down on the amount you throw away. Here, Emily Tebbutt, Jewellery Commercial Manager at Ramsdens Jewellery, gives us her expert advice on putting together a jewellery capsule wardrobe.

fast fashion jewellery

From fashion to furniture, we’ve got a deeply ingrained throw-away culture and we’re producing a lot of waste as a result. You may have seen the documentaries about the impact we as humans are having on the environment. As a result, seeking ways to alter our lifestyle in order to reduce our carbon footprint has become a priority for many of us. So, what can we do to reduce it?

In the jewellery industry, fast fashion is largely responsible for the amount we throw away. These pieces are made cheaply in order to cater to fleeting trends. Then, once the trend fades, these pieces are sent to landfill or burned, where they’re left to decompose and leak harmful chemicals and gases into the atmosphere.

But, by creating a jewellery capsule collection, you can help to reduce your impact on the environment. This requires you to avoid fast fashion jewellery and opt for quality pieces in classic styles that you can wear for years to come. Below, I’ll be giving you my expert tips for starting your own jewellery capsule wardrobe.

Avoid fleeting trends

By their very nature, trends come and go, which means if you’re buying your jewellery according to the current style, you’re going to be throwing it away once the craze fades. So, try to avoid fleeting fashion trends if you can. For example, rose gold has been a popular metal for the past few years, but it’s a trend colour which means it could soon wane in popularity. Instead opt for the classics like gold and silver which have stood the test of time.

fast fashion jewellery

Stick to classic styles

If you’re avoiding trend pieces, make sure you stick to classic styles. Large chains and seashells might be in now but, in a few months, you’ll be wanting to swap them for the next trend. Instead, look for the jewellery essentials, like stud and hoop earrings, a pendant necklace, a cocktail ring and a classic watch.

You can never go wrong with ethically-sourced diamonds, but try to avoid bold, statement pieces that could go out of fashion easily. If you want to add a splash of colour, opt for pieces that have precious stones embedded into them — instead of enamel and painted jewellery — for a more timeless look.

Think about your own style

If you’re going to be wearing these pieces for years to come, you’ll want to pick items that you’re most likely to wear. Think about which precious metal you usually wear most often and fill your collection with pieces of the same colour. That’s not to say that you can’t invest in other metals but try to stick to one or two items if you can, otherwise you could end up not wearing them.

Buy pre-owned and pre-loved

Investing in pre-owned and pre-loved items is a great way to create a more sustainable jewellery collection. Because you’re reusing old pieces, you’re not funding the demand for new, fast fashion pieces to be made — which only pumps out hazardous chemicals and air pollution. Plus, this is often a great way to invest in more valuable pieces with a much lower price tag.

We could all stand to do our bit towards helping the environment. By choosing classic and vintage pieces and avoiding fast fashion jewellery, you can help to reduce your carbon footprint and invest in styles that you can wear for years to come.