Our mission at Aveda is to care for the world we live in, from the products we make to the ways in whick we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.
Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.